Overview
The Kerovka simulation is a highly innovative software tool that is used as part of an organised workshop, either in a classroom or in remote format, to deliver an intense experience that helps participants with a wide variety of experience levels to develop skills for dealing with challenges such as managing crisis scenarios, and leading responsibly & sustainably.
Kerovka addresses the following 'specific' leadership challenges
Kerovka addresses the following 'generic' leadership challenges
Learning outcomes
Participants develop a number of skills, including how to:
- protect shareholder value & corporate reputation
- quantify stakeholder driven risks & opportunities
- develop effective communication strategies
- develop trust with stakeholders
- adapt to new information and make rapid decisions
- manage the media
Who is this for?
Kerovka is regularly used by leaders who might be involved in a crisis scenario, including:
- general managers
- crisis managers
- communication managers
- project & program managers
as well as Masters/MBAs/EMBAs, and Executives on business school programs
Screenshots
Demo video
Clients who use Kerovka include:
“Oxford’s MSc in Major Programme Management has included one of the Prendo simulations every year since the very first cohort in 2009. Participants always find the simulations to be thought-provoking and insightful about one of the central themes: stakeholder management in complex environments.”
Atif Ansar, Director, MSc in MPM, Saïd Business School
I’ve been using Kerovka in the MBA programs at Kellogg for four years now, including a class with 70 students in virtual teams scattered about the globe. I highly recommend it for any class that aims to seriously equip professionals with cutting-edge management skills.
Dylan Minor, Assistant Professor, Kellogg School of Management
Frequently Asked Questions
How long does it take to run a Kerovka simulation workshop?
A Kerovka simulation workshop is typically run over a half day.
What is the role, mission and success measures in the Kerovka simulation?
You play the role of a country manager for an oil and gas multinational, who, in the context of a crisis relating to the company’s operations, has been asked to manage the crisis. Success is measured by the impact on the company’s share price.
What are the limits on numbers of participants in a Kerovka simulation workshop?
We recommend that participants be organised in teams of 3 to 5 people, with a minimum of 3 teams and a maximum of 40 teams.
Kerovka simulation: case studies
A few examples of how Kerovka is used, all over the world (both in classroom and in remote workshop formats), by a variety of clients, in number of different contexts and for a wide range of participant experience levels and backgrounds.
Since its release in 2014, Kerovka has been used every year in its MBA program by one of the leading US business schools. In three consecutive classes on one day, the short run time version is used, which increases even more the pressure on participants to manage a crisis and save their (simulated) employer’s reputation and share price, by working with stakeholders to build trust, managing the 24/7 news cycle and taking appropriate operational decisions in a crisis whose cause is unknown initially.
Kerovka is used at one of Chile’s leading universities in their MBA (full time, executive and multinational) and also CEMS (Masters in Management) programs. The simulation gives students, working in either classroom-based or online teams, a rapid experience of working in a complex stakeholder scenario, learning how to build stakeholder trust and develop communication strategies, and ultimately protect the value and reputation of their organisations.
Prendo, along with a renowned Professor based in the USA, delivers a 1 day workshop, based around Kerovka, in a hybrid format (with classroom and remote participants) for a UK infrastructure company developing a new railway. The simulation brings to life the key challenges of “corporate diplomacy” i.e. how to win the hearts and minds of diverse external stakeholders, the lessons from which participants can then immediately apply to their real challenging scenario.
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